Pay-Per-Click (PPC) is a digital advertising model where advertisers pay each time their ad is clicked. At Spectrum Marketing, we simplify PPC by explaining the differences between Google Ads and social media ads.
PPC for Google Ads
- Google Ads: Targets users actively searching for specific keywords, appearing on search results or the Google Display Network. It’s ideal for generating high-intent traffic and immediate leads.
- Social Media Ads: Shown on platforms like Facebook and Instagram, targeting users based on demographics, interests, and behaviors. It’s great for brand awareness and engaging a broader audience.
Choosing between Google Ads and social media ads depends on your goals and audience, with each offering unique benefits for effective advertising.